ECHAlliance was founded in 2011 and is the world’s leading health network, connecting those working in healthcare across 78 countries. To reflect this growth and truly global reach, it required a new name and brand.
House of Bert supported with the naming strategy and Global Health Connector was born. Working closely with its in-house marketing team we created the new brand and this animation to support the organisation with the launch across LinkedIn and the creation of a new website.
A new global mark
Is it a person, is it a globe, is it the nucleus of an idea? Well, it’s all three. The new mark for Global Health Connector builds on the ubiquitous profile icon and expands across numerous graphic devices, enabling the organisation to illustrate it’s messaging – in both the print and digital landscape.
More than a circle
A series of graphic illustrations were created; bringing to life Global Health Connector’s core aims of transforming lives globally, growing thematic ecosystems, connecting brilliant minds and building a worldwide movement. The central theme always being the new logo mark.
Motion: Pronto Productions
Connecting the dots
in global healthcare
